NYC is unique for its famous neighborhoods; boroughs, hoods, districts, zones like never-ending nesting dolls. Each one still quite distinct. Many of the fonts we used were created in mid-century Madmen era NYC when New York was the undisputed design capital of the world. We liked the look of the prototype with the torn paper and pins we thought about going with that but in the wind tunnel, it was a complete fail.
All in a lightweight premium Jersey Made in Europe.
