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GFNY (or Gran Fondo New York) started as a fledgling "cycling marathon" in 2011. Since then it has grown into a cycling empire with over 17 franchisees in countries from Israel to Indonesia. The simple green and black branding has become iconic in the cycling world, unifying all of the different events and assets such as road signs, jerseys event posters, car wraps, ads, videos and websites into a instantly recognizable brand. Each year the new version of the kit, a variation of the green and black stripes, is revealed at an event in Times Square and the subsequent branding of each event follows suit. This serves as a brand refresh while remaining instantly recognizable as GFNY across all of the events. 

Maglia Rosa




WYLD STALLYNS are a team of elite racers who don't take themselves too seriously, thats probably why they named themselves after the fictional band in a Keanu Reeves movie. Through several iterations the kit has always been a crowd favorite and has helped build a large following on social media.  

Strictly Bicycles

Strictly Bikes is a high-end bicycle shop and boutique in Fort Lee, NJ. They wanted a custom kit that conveys the uniqueness of their brand with style and elegance. 


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