The Museum of Modern Art is very particular about the products it puts its name on but allowed us a great deal of freedom to create the iconic MoMA Jersey. Only the museum's team has them now, but look for them in the gift shop and catalogue in 2018.
GFNY (or Gran Fondo New York) started as a fledgling "cycling marathon" in 2011. Since then it has grown into a cycling empire with over 17 franchisees in countries from Israel to Indonesia. The simple green and black branding has become iconic in the cycling world, unifying all of the different events and assets such as road signs, jerseys event posters, car wraps, ads, videos and websites into a instantly recognizable brand. Each year the new version of the kit, a variation of the green and black stripes, is revealed at an event in Times Square and the subsequent branding of each event follows suit. This serves as a brand refresh while remaining instantly recognizable as GFNY across all of the events.
Maglia Rosa is a premium bike shop and cafe for true cycling aficionados. We created a line of premium jerseys and accessories that are both modern and vintage Italian in design. After designing the kits we redesigned their website too.
The Veselka Restaurant team has a long history of success and a broad and diverse membership with athletes in the US, Europe and Japan. What unites them is the wavy green lines of their unmistakable kit.
Escape NY contracted us to create an iconic jersey as well as signage, posters videos and digital marketing for their annual charity ride. The result? Attendance grew over 50% and jerseys sales went from under 50 the year before to over 850.
WYLD STALLYNS are a team of elite racers who don't take themselves too seriously, thats probably why they named themselves after the fictional band in a Keanu Reeves movie. Through several iterations the kit has always been a crowd favorite and has helped build a large following on social media.
Strictly Bikes is a high-end bicycle shop and boutique in Fort Lee, NJ. They wanted a custom kit that conveys the uniqueness of their brand with style and elegance.
Our kit for the fit studio and coaching center EnduranceWerx features local climbs and sells out every run we have printed.