When Factor Bikes made a beautiful new bike called the Ostro we couldn't help but notice, especially as the owner Rob Gitelis is a good customer of ours.
Previously we had admired Rob and Factor bikes from afar because he quit his lucrative job developing bikes for big brands and struck out on his own. If that wasn't bold enough he took it a step further by starting his own factory, which is very rare among bike brands as even the major players mostly outsource their bike production.
So we gave Rob a call and he generously agreed to partner with us on a small run of Ostro(y) jerseys. So basically we went to all that trouble just so we could ad the Y to the Ostro brand.